Is Twitter in a death spiral? The company has been losing users for years, and its engagement is declining. In an effort to stem the tide, Twitter has been raising prices and making it more difficult for users to share content. Now the Twitter API is no longer available for WordPress users unless they pay a fee.
The latest blow to Twitter came yesterday, May 18th, when WordPress announced that it cut off its JetPack API integration with Twitter. JetPack is a popular plugin that allows WordPress users to share their content on social media easily. The removal of Twitter from JetPack will make it much more difficult for WordPress users to share their content on the platform. However, JetPack also announced it would be expanding its social media sharing to Instagram and Mastodon.
Twitter API Changes – Death By A 1000 Paper Cuts
The removal of Twitter from JetPack is just the latest in a series of setbacks for the company. In recent months, Twitter has also faced criticism for its handling of misinformation and harassment. The company has also been accused of censorship.
These problems have led to a decline in Twitter’s user base. In the past year, Twitter has lost an average of 600,000 users per month. The company’s engagement is also declining. In the first quarter of 2023, Twitter’s average user engagement fell to 1.5 minutes per day, down from 2.1 minutes per day in the same quarter of 2022.
Twitter Cuts Service For Hundreds Of Millions of WordPress Sites
As of 2023, there are over 810 million websites that are built on WordPress. This makes WordPress the most popular content management system (CMS) in the world. WordPress is a free and open-source software that can be used to create any type of website, from personal blogs to corporate websites.
What is JetPack?
Jetpack is a plugin for WordPress that provides a variety of features to improve the performance, security, and functionality of WordPress websites. Some of the features that Jetpack provides include:
- Performance: Jetpack can help improve a website’s performance by optimizing images, caching pages, and minifying code.
- Security: Jetpack can help improve WordPress security by providing features such as malware scanning, brute force protection, and two-factor authentication.
- Functionality: Jetpack can add various features to WordPress, such as social media sharing buttons, contact forms, and analytics.
Jetpack is a free plugin, but there are also premium features available. The premium features include additional security features, more social media sharing options, and more analytics data.
Twitter’s Slow Content Death
Twitter’s problems are not just limited to its user base and engagement. The company is also struggling to generate content. In the past year, Twitter’s daily active users have declined by 10%. This decline is due in part to the fact that Twitter is no longer the go-to platform for news and information. In April, National Public Radio ceased sharing to Twitter after the company labeled the organization a ‘state-affiliated media.’
In the past, Twitter was a major source of news and information. However, the rise of other platforms, such as Facebook and Google, has led to a decline in Twitter’s relevance. As a result, Twitter is now struggling to generate content that people want to read.
The End of Twitter Auto-Sharing
The removal of Twitter API from JetPack is a major blow to the company. JetPack is a popular plugin that allows WordPress users to easily share their content on social media. The removal of Twitter from JetPack will make it much more difficult for WordPress users to share their content on the platform.
This could lead to a decline in the number of people who see Twitter content, which could further hurt the company’s engagement and relevance. Additionally, the removal of Twitter from JetPack is also a sign of the company’s declining relevance. As more and more people move away from Twitter, the company will find it increasingly difficult to attract new users.
Final Thoughts on Twitter API News
Twitter looks to be in a death spiral. The company is losing users, its engagement is declining, and it is struggling to generate content. The removal of Twitter from JetPack is just the latest in a series of setbacks for the company.